Press Release Marketing – Best Practices

admin — Tue, 12 May 2009 05:46:53 +0000

One way of getting free online promotion is by using press release marketing. Press release marketing can be sent out to help get people curious about your business. Before the Internet the press release was often thought of as a communication that was strictly sent to newspapers, radio and television stations. Nowadays press release marketing has found a new niche – online.

Online press releases must follow certain basic rules.
The first thing is, they need to be written in a news format. This format is easy to follow and includes such things as the name and address of the company that is releasing the press release, a short synopsis of the news contained in the release and the body of the news release that explains the news. The end of the press release should contain contact information including the website address link that will get readers to your landing page.

Online press release marketing should be based on some type of news, fact or connection to current events. They need to be written in an inviting way that gets people to read them. They should be written for the general public and not for the news media. The press release is actually a short article that explains some type of newsworthy information about your product or service.

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Press Release Marketing – Best Practices